Greatest hits

Editorial

explore americas

Explore Magazine | Americas Issue | 90,000 Circ.

Oversaw story budget, curated articles, wrote two articles under my name, ghost-wrote the letter to the editor and all copy appearing without a byline. 

Mobile

Hum by Verizon App | English and Spanish

Provided content in English and trans-created the copy in Spanish. Launched a 30-day trial version called Hum Essentials and compatible commands with the Google Assistant. 

Digital

FIU Magazine + FIU News + TEDxFIU + FIU Social Channels

An alum of the School of Music had a story to tell, so I packaged it for several outlets, including the FIU Magazine, FIU News, the first-ever TEDxFIU, the FIU homepage, and all of the university’s social channels.  

Research

Regent Seven Seas Cruises | Focus Groups & Persona Creation

Created personas based on actual guests who engage with the brand. Delved deeper by facilitating focus groups and interviews to develop more targeted and strategic content.

Visual Storytelling

fiu ab web2

Alternative Breaks for FIU | 4-part Docu-video

Armed with a camera, I followed students who gave up their spring break to help a Nicaraguan community in need. With the help of a talented editor, we created a first-of-its-kind docu-series that would go on to inspire more students to do the same.