‘Tis the season of office secret santa and getting a bit too tipsy with the boss. “Happy Holidays!” At least that’s what companies have to say officially. (Nevermind the huge pine tree with blinking lights that towers over three dudes on camels in the lobby.) This is the first in a series of three blogs dedicated to the corporate holidays.

Have you ever walked into an office where the received corporate holiday greeting cards are pinned to a wall? Although they may all be different sizes, colors and shapes, at their core, they are all the same.

A company’s Christmas cards, err, sorry holiday cards are neutral, not mentioning a specific religion, gender, Santa Claus or even showing snow (not to spark a global warming debate), otherwise they will undoubtedly offend all of their clients causing them to take their business elsewhere. As if clients are eagerly expecting the holiday greeting card from their car dealership and then taking note of what the inside flap says. Seriously, unless there’s a BP gas gift card in there, receiving or not receiving a holiday card means nothing to the average consumer (hey, South Motors this is a good idea).

Continue reading “The corporate card”